There is a need for more insurance practitioners to rethink how the industry safeguards clients through policies and services, according to Andy Bassett, CEO of Ellerbrock-Norris, who spoke to Insurance Business following his firm’s rebrand.
“The industry has been craving for more holistic risk management,” Bassett said.
“I think, from a consumer standpoint, there’s a lot in the agent, broker and distribution channel side that is more focused on selling a product.”
Ellerbrock-Norris recently revealed that it has underwent a rebrand, adopting the tagline “Protect Your Purpose”.
